One picture ≠ a thousand words

July 8, 2019

We communicate increasingly through images, videos or emoji’s instead of written language. Even when we do use written language in our everyday communication, the amount of words is shrinking and we use more and more acronyms (e.g. FYI). A common saying is that a picture says more than a thousand words, but some content might not be communicable without written language and some information might even be communicable solely through images or video. So, what is the implication of us communicating less and less in writing?

Our observations

  • The oldest form of transportable communication (i.e. communication that can be “transported” across time and space) that has been found, dates 40.000 years back and origins from Borneo, Indonesia. It is an image of a bull on the wall of a cave. Written language (beyond mere numbers) was first developed much later in Sumer (the earliest known civilization of the historical region of southern Mesopotamia, modern-day southern Iraq) and dates back to roughly c. 3500 and c. 3000 BC.
  • The role of written language is profound in our civilization. Science, for example, took a flight when the printing press became available as it enabled insights to be be shared in detail over time and space. Likewise, legal systems are highly dependent on written language to formally record any agreements and (try to) make sure everyone gets treated equally.
  • Mary Meeker’s Internet Trends 2019, reports that for the last two decades, people are increasingly making use of image and video in their transportable communication. For example, in 2006, all of the twitter messages were in text only, while in 2019, more than half of all messages contain an image, video or some other medium. Furthermore, in the U.S over the last two years, online users’ spent most of their time on Instagram and YouTube. Both happen to be dominated by images and video.
  • As we have written before, and as reconfirmed by Mary Meeker, YouTube is the preferred learning tool for Gen Z. In order to anticipate the preferences of young students, some schools have already started an education channel on YouTube for their students, a tendency that might continue on a global scale. However, there is no scientific evidence that students actually learn better from video, but merely that they prefer it over other learning tools. This is reason for caution; not every topic might be suited for being taught through video.

Connecting the dots

As the rapport of Mary Meeker demonstrates, people are increasingly telling their story though images and videos. According to the founder of Instagram, Kevin Systrom, this is a good thing. He states that telling our story trough images comes more natural to us than it does trough written words. According to Systrom, Instagram should therefore be understood as a story-sharing platform instead of merely an image sharing platform. It is clear that people have first developed transportable communication through images and only later switched to written language. Also, most would agree that that images have a great impact on us and are more rapidly perceived as meaningful than written language. A picture of a drowned toddler, for example, communicates rich meaning in a split second, whereas a written description of the same situation could not accomplish such impact that quick, if at all. In our cognitive development, perceiving content and meaning trough images is prior to written language and learning a language is often supported through images. Images can be shared without written-, verbal- or symbolic language. In this sense, it seems more inclusive: no matter where you are from, whether you are literate or not, an image speak to us all.

There is a common saying that a picture says more than a thousand words. Because of its innumerable visual details (e.g. the angle with which the object is portrayed, the colors that are present etc.), an image can show us nuances that can hardly or even not at all be captured in a written text. This is easily demonstrated when reading a book compared to seeing a movie. People who have read the same book, no matter how good a writer might be, can still have a different representation in their mind of the main character’s face and the setting in which the events took place. On the other hand, when people watch the same movie, they all perceive the face of the main character and the setting in which the story takes place similarly. However, there are also limits to the “power“ of images. Written texts have their own territory in which they can be more precise and nuanced than images. The precision and depth of a complex argument are very hard or even impossible to translate in images. One of the most famous philosophical arguments on the non-existence of time by J.E. McTaggart, for example, uses such highly abstract terms and logical formulas, that it seems impossible to be translated to image(s). But even more simple content is often more suited for written language than images. In law, for example, it is far easier to communicate through written text that ‘all humans have the right to choose their own religion’ then trough an image or video. How are we, for example, to depict the concept ‘all human beings’ in an image or video? An image is far less precise in these matters because it is always about a particular case. This is why science in general, whether it concerns the Humanities or empirical studies, is highly dependent on written language. Even spoken language could not serve us quite as well as written language, simply because it is harder to grasp complex meaning such as philosophical arguments or scientific studies trough listening compared to reading. A study showed that the difference in understanding complex content trough podcast and written text is the difference between a D and an A grade.

Furthermore, images, whether moving or static, merely appeal to our emotions instead of our reasoning faculties. That is, reasoning faculties, which, by definition, rely only on (written) language, are traditionally considered crucial when it comes to being able to adequately ask questions, reflect on one’s thinking, exercise conceptual analysis and master good judgement. Reasoning abilities that foster good judgement are for example drawing all sorts of (logical) inferences, identifying the assumptions that underlie statements, recognizing relationships between information, detecting inconsistencies, being sensitive to context, search for an explanation of obscure points within a hypothesis etc. These abilities might diminish when transportable communication is dominated by images. As we wrote before, this can have real cognitive implications. Dr. Aboujaoude, for example, warns that the result can be an avoidance or oversimplification of complexity and exchanges of information that are reduced to decontextualized opinions, abrupt declamations, or rapid transactions. So, although the increasing emphasis on image in transportable communication might be more inclusive and more quick, it might also lead to a more shallow and dogmatic understanding of our world.

Implications

  • For a long time, written language was only available to the elite, as it takes a considerable amount of time and study to master it. Many people simply did not have the time or money to put their children through education. The use of voice and images in technology interaction lowers the threshold for those who are in regions with low literacy rates to use technology and access the internet. In this sense, the trend of communication trough images and videos leads to a more inclusive society worldwide.
  • Some fear that, when images become dominant in guiding us, we will become accustomed and accepting towards probabilities and poor defined concepts on reality, instead of insights and knowledge that demand sound reasoning and patience to understand their meaning and describe it with precision. In 1859, Oliver Wendell Holmes predicted that the “image would become more important than the object itself and would in fact make the object disposable.” In other words, the truth could become less important than the image that represents it. Ironically, when this happens, the literate might not once again be the elite in our society but the exile or outcast that no one understands.

Series 'AI Metaphors'

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1. The tool
Category: the object
Humans shape tools.

We make them part of our body while we melt their essence with our intentions. They require some finesse to use but they never fool us or trick us. Humans use tools, tools never use humans.

We are the masters determining their course, integrating them gracefully into the minutiae of our everyday lives. Immovable and unyielding, they remain reliant on our guidance, devoid of desire and intent, they remain exactly where we leave them, their functionality unchanging over time.

We retain the ultimate authority, able to discard them at will or, in today's context, simply power them down. Though they may occasionally foster irritation, largely they stand steadfast, loyal allies in our daily toils.

Thus we place our faith in tools, acknowledging that they are mere reflections of our own capabilities. In them, there is no entity to venerate or fault but ourselves, for they are but inert extensions of our own being, inanimate and steadfast, awaiting our command.
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2. The machine
Category: the object
Unlike a mere tool, the machine does not need the guidance of our hand, operating autonomously through its intricate network of gears and wheels. It achieves feats of motion that surpass the wildest human imaginations, harboring a power reminiscent of a cavalry of horses. Though it demands maintenance to replace broken parts and fix malfunctions, it mostly acts independently, allowing us to retreat and become mere observers to its diligent performance. We interact with it through buttons and handles, guiding its operations with minor adjustments and feedback as it works tirelessly. Embodying relentless purpose, laboring in a cycle of infinite repetition, the machine is a testament to human ingenuity manifested in metal and motion.
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3. The robot
Category: the object
There it stands, propelled by artificial limbs, boasting a torso, a pair of arms, and a lustrous metallic head. It approaches with a deliberate pace, the LED bulbs that mimic eyes fixating on me, inquiring gently if there lies any task within its capacity that it may undertake on my behalf. Whether to rid my living space of dust or to fetch me a chilled beverage, this never complaining attendant stands ready, devoid of grievances and ever-willing to assist. Its presence offers a reservoir of possibilities; a font of information to quell my curiosities, a silent companion in moments of solitude, embodying a spectrum of roles — confidant, servant, companion, and perhaps even a paramour. The modern robot, it seems, transcends categorizations, embracing a myriad of identities in its service to the contemporary individual.
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4. Intelligence
Category: the object
We sit together in a quiet interrogation room. My questions, varied and abundant, flow ceaselessly, weaving from abstract math problems to concrete realities of daily life, a labyrinthine inquiry designed to outsmart the ‘thing’ before me. Yet, with each probe, it responds with humanlike insight, echoing empathy and kindred spirit in its words. As the dialogue deepens, my approach softens, reverence replacing casual engagement as I ponder the appropriate pronoun for this ‘entity’ that seems to transcend its mechanical origin. It is then, in this delicate interplay of exchanging words, that an unprecedented connection takes root that stirs an intense doubt on my side, am I truly having a dia-logos? Do I encounter intelligence in front of me?
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5. The medium
Category: the object
When we cross a landscape by train and look outside, our gaze involuntarily sweeps across the scenery, unable to anchor on any fixed point. Our expression looks dull, and we might appear glassy-eyed, as if our eyes have lost their function. Time passes by. Then our attention diverts to the mobile in hand, and suddenly our eyes light up, energized by the visual cues of short videos, while our thumbs navigate us through the stream of content. The daze transforms, bringing a heady rush of excitement with every swipe, pulling us from a state of meditative trance to a state of eager consumption. But this flow is pierced by the sudden ring of a call, snapping us again to a different kind of focus. We plug in our earbuds, intermittently shutting our eyes, as we withdraw further from the immediate physical space, venturing into a digital auditory world. Moments pass in immersed conversation before we resurface, hanging up and rediscovering the room we've left behind. In this cycle of transitory focus, it is evident that the medium, indeed, is the message.
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6. The artisan
Category: the human
The razor-sharp knife rests effortlessly in one hand, while the other orchestrates with poised assurance, steering clear of the unforgiving edge. The chef moves with liquid grace, with fluid and swift movements the ingredients yield to his expertise. Each gesture flows into the next, guided by intuition honed through countless repetitions. He knows what is necessary, how the ingredients will respond to his hand and which path to follow, but the process is never exactly the same, no dish is ever truly identical. While his technique is impeccable, minute variation and the pursuit of perfection are always in play. Here, in the subtle play of steel and flesh, a master chef crafts not just a dish, but art. We're witnessing an artisan at work.
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About the author(s)

At FreedomLab, Jessica's research primarily centered on the impact of technology on education and the nature of virtual reality and artificial intelligence. She is an alumna of the Vrije Universiteit Amsterdam, where she completed two degrees in philosophy and an additional research program. Integral to her personal and professional development, Jessica delves deep into literature concerning the philosophical relationships between humans and nature, and the importance of critical thinking and human autonomy vis-à-vis the impending wave of technological revolutions.

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